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Playing Against the World

Monday, 4 January 2021

The ongoing pandemic is a blessing in disguise for subscription-based video platforms. Local service providers are going after niche market to compete and survive amid the dominance of global players.
A customer using Mola TV and Vidio video-on-demand streaming services. Photo: Tempo/Tony Hartawan. tempo : 168013025227

GUSTIDHA Budiartie, Ardyan Erlangga, Wisnu Prasetyo, and Putri Werdiningsih are four customers of subscription-based video services who each have their own distinct behavior. The way they consume on-demand video from over-the-top (OTT) companies, and their motivation for doing so, seem to represent the emerging consumers of future television and cinema that are now beginning to grow exponentially.

Gustidha, an employee in a state-owned corporati

...

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