Mapping the TV Industry
Ad Pie: Getting All Cut Up
Tuesday, August 27, 2002
The fight over a bigger slice of the TV advertising pie is getting fiercer. Whos winning?
arsip tempo : 178045207072.
If I had money, I wouldnt build a TV station, said Lativi Director Chrys Kelana. The reporter, whos been in the television business for more than a decade, cant seem to hide his concern. This is due to the ad revenues that Lativia TV station owned by former Minister of
Manpower, Abdul Latiefhas obtained during the first semester of 2002: merely Rp42 billion, or 1.2 percent of the entire television advertising expenditure. And this amount is large
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