LAST Friday was an important day for Muhammad Irfan Sarwono. The game director at Xelo Digital Entertainment was given the opportunity to learn about online game marketing from Chris Zukowski. Xelo is a local game developer, and Zukowski is a world-renowned game industry player who specializes in making retro short games.

Two games by Zukowski, 1 Screen Platformer and Return of the Zombie King, are paid PC games. “Marketing a game feels ve