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How TikTok Shop Competes in the e-Commerce Market in Indonesia

Monday, December 11, 2023

TikTok Shop’s market soars in a very short time. Their strategy will be imitated by other social media.

arsip tempo : 172126699852.

Exhibition of local Indonesian fashion brands titled TikTok Shop For Your Fashion at Kota Kasablanka Mall, August 2022. TikTok Doc. . tempo : 172126699852.

TO Niken Probowati, TikTok Shop was like her personal, go-to cosmetics shop. Over the last six months, the 27-year-old woman has been shopping for skin and body care products at the TikTok Shop. Before knowing TikTok Shop, Niken had always bought beauty products from e-commerce platforms such as Shopee and Tokopedia. But the ‘yellow basket’ was more tempting for her. “I tried shopping there, and the price is much cheaper th


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