TikTok Shop and Indonesia’s e-Commerce

TO Niken Probowati, TikTok Shop was like her personal, go-to cosmetics shop. Over the last six months, the 27-year-old woman has been shopping for skin and body care products at the TikTok Shop. Before knowing TikTok Shop, Niken had always bought beauty products from e-commerce platforms such as Shopee and Tokopedia. But the ‘yellow basket’ was more tempting for her. “I tried shopping there, and the price is much cheaper th

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