How TikTok Shop Competes in the e-Commerce Market in Indonesia
Monday, December 11, 2023
TikTok Shop’s market soars in a very short time. Their strategy will be imitated by other social media.
TO Niken Probowati, TikTok Shop was like her personal, go-to cosmetics shop. Over the last six months, the 27-year-old woman has been shopping for skin and body care products at the TikTok Shop. Before knowing TikTok Shop, Niken had always bought beauty products from e-commerce platforms such as Shopee and Tokopedia. But the ‘yellow basket’ was more tempting for her. “I tried shopping there, and the price is much cheaper th
...
Subscribe to continue reading.
We craft news with stories.
For the benefits of subscribing to Digital Tempo, See More