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How Airlines are Enticing Pilgrims

Thursday, April 4, 2024

Airlines are competing for passengers traveling for minor pilgrimage. Different marketing strategies are used by Indonesian and foreign airlines.

arsip tempo : 172186806280.

Umrah pilgrims during Ramadan prepare to enter the international departure gate at Terminal 3 of Soekarno-Hatta Airport, Tangerang, Banten, March 28. TEMPO/Tony Hartawan . tempo : 172186806280.

THE crowded visitors of Mecca and Medina during Ramadan do not deter Indonesians from traveling there to perform umrah (minor pilgrimage). According to the Chief Executive Officer (CEO) of Hisashi International Tourism (HIT Travel), Febryan Hadinata, demand for umrah travel from Indonesia typically reaches its peak during the fasting month. “Flights are expensive during (the fasting month of) Ramadan,” he said on April 1.

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Aisha Shaidar contributed to this report. 

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