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The government tagged halal tourism as part of the national tourism industry. This, however, does not change the concept into Sharia tourism.
The provincial governments of East Nusa Tenggara and Bali refused to adopt halal tourism. They wish to maintain the local tradition and culture, as well as multicultural tourism services.
Regions are sprucing up; aiming to become halal tourism destinations that cater to travelers from Malaysia and Middle Eastern nations.